Privacy protection

We are happy that you are visiting our website and thank you for your interest in our company and our products.

We, "Accumulatorenwerke HOPPECKE Carl Zoellner & Sohn GmbH" together with its affiliated domestic companies "HOPPECKE Batterien GmbH & Co. KG", "HOPPECKE Batterie Systeme GmbH", "HOPPECKE Industriebatterien GmbH & Co. KG", "Metallhütte HOPPECKE GmbH & Co. KG", "HOPPECKE Service GmbH & Co. KG", , "HOPPECKE Industriedienstleistungen GmbH & Co. KG" and "HOPPECKE Holding GmbH" (hereinafter referred to as "HOPPECKE") take the protection of your personal data and privacy very seriously and comply with the data protection regulations.
The following data protection information provides you with information on how HOPPECKE handles information that is collected during your visit to our website or beyond.




1) Name and address of the responsible party

Accumulatorenwerke HOPPECKE Carl Zoellner & Sohn GmbH
Bontkirchener Str. 1
59929 Brilon

Phone: +49 2963 61-0
Fax: +49 2963 61-449

2) General Information

The term personal data is defined in the article 4 no. 1 of the European General Data Protection Regulation (GDPR). According to it, personal data is all the information relating to an identified or identifiable natural person. This includes, for example, your real name, your address, your telephone number or your birthdate.

Unless described otherwise in the following sections, principally, no personal data is collected, processed or used upon using our websites.  


3) Legal basis for the processing of the personal data

Provided we obtain your consent for the processing of personal data, Article 6 section 1 lit. a of (GDPR) acts as the legal basis.

In case the processing of your personal data is required to fulfil a contract between you and HOPPECKE, the Article 6 section 1 lit. b of GDPR acts as the legal basis. This also applies to processing procedures that are required to execute the pre-contractual actions.

Provided, processing of your personal data is necessary to fulfil a legal obligation that governs HOPPECKE, Article 6 section 1 lit. c of GDPR acts as the legal basis.

In the event that vital interests of the concerned person or another natural person make the processing of personal data necessary, the Article 6 section 1 lit. d of GDPR acts as the legal basis.

If the processing is necessary to safeguard a legitimate interest of HOPPECKE or a third party and if the interests, fundamental rights and fundamental freedoms do not outweigh the former interest, then the Article 6 section 1 lit. f of GDPR acts as the legal basis for the processing. 


4) Data deletion and duration of storage

Your personal data is deleted or blocked as soon as the purpose of storage is inapplicable. Data can furthermore be stored if it was stipulated by the European or national legislative body in regulations, laws or other specifications of the union to which the responsible party is liable. The data is also blocked or deleted if a storage term prescribed by the specified standards expires, unless there is a necessity to continue storing the data to conclude or fulfil a contract.


5) Data processing on this internet site

If you visit our internet site, our webservers temporarily save the connection data of the requesting computer by default. These are:

  • Browser type / version
  • operating system used
  • Referrer URL (the website visited before)
  • Host name of the accessing computer (IP address shortened to the last three digits)
  • Date and time of server request

HOPPECKE cannot assign this data to specific persons. We use this technical access data exclusively for the purpose of statistical analyses to improve the attractiveness and usability of our websites, and to identify the technical problems on our websites early on, if required. 


6) Registration procedure for seminars

You have the option to register with us for a seminar in order to participate in it (LINK).

We collect and save the following data from you for the registration: 

  • Name
  • Company
  • Street
  • Postcode
  • City
  • Email
  • Date & time of registration

This data is used exclusively for the purpose of processing your seminar registration, arrangement of your seminar participation as well as accounting purposes. You shall receive a confirmation of registration by email upon successful registration.


7) Job application portal

You can apply online for a job at HOPPECKE using our application portal (LINK)). Your online application will be directly forwarded to the Human Resources department over an encrypted connection and of course, will be handled confidentially. We use your data exclusively for the purpose of processing your application as well as making the decision on establishing an employment relationship, and your data is not passed on to third parties. You can find more information on data processing in the context of application procedure in the privacy statement of our application portal. If you have applied for a certain position and it has already been filled, or we consider you equally or more suitable for another position, we would happily forward your application within the company. Please communicate to us if you do not consent to forwarding of your application. Your personal data is immediately deleted after the conclusion of the application procedure, or after a maximum of 6 months, unless you have granted us your express consent for a longer storage of your data.

Please note that emails sent unencrypted are not delivered with access protection. We therefore request you to use our online application portal only.


8) Contact

You have the option of contacting us via our email address or the encrypted contact form.
We will of course store and use the personal data transmitted to us in this way exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f DSGVO.
If your contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) lit. b DSGVO. Insofar as we request information via our contact form that is not required for contacting us, we have always marked this as a mandatory field with an asterisk (*). The voluntary information is used to specify your request and to improve the processing of your request. Any communication of this information is expressly on a voluntary basis.
Your data is usually stored in our Customer Relationship Management System.


9) Newsletter

The newsletter shall inform about us and our product range on a monthly basis. A valid email address is required from the user and is checked in the double opt-in procedure in order for them to receive the newsletter. This means that after you give your email address, we send you a confirmation email to the specified email address, in which we request you to confirm that you wish to be sent the newsletter. If you do not confirm it within 30 days, your registration is automatically deleted. If you confirm the wish to receive the newsletter, we store your email address. If you unsubscribe, your data is blocked for further use with immediate effect. The storage only helps the purpose of being able to send you the newsletter; the data is not passed on to third parties. Furthermore, we store your IP addresses, each shortened to the last three digits, and the time for registration and confirmation in order to prevent the misuse of your personal data. 

The consent to use your email address for sending the newsletter can be withdrawn at any time with effect for the future by unsubscribing the newsletter. The withdrawal can be either using a link integrated in the newsletter or by notification at the address indicated above (LINK)  or by email: revocation[at], without incurring any costs other than the transmission costs according to the basic rates.


10) Matomo Analytics services

Our website uses Matomo, which is a so called web analysis service. Matomo uses the so called “Cookies”, which are text files that are saved on your computer and which allow us to analyse the use of the website. The usage information (including your shortened IP address) generated by the cookies is transferred to our server with this objective and stored for seven days for the purposes of usage analysis, which helps in website optimisation by us. Your IP address is immediately made anonymous in this procedure so that you as users remain anonymous for us. The information about your usage of this website generated by the cookie is not passed on to third parties. You can prevent the use of cookies by a corresponding setting of your browser software; but, it can happen that you may not be able to use all the functions of this website to the full extent.

The Matomo cookies are placed on the basis of Article 6 section 1 lit. f of GDPR. As operators of this website, we have a legitimate interest in the anonymised analysis of user behaviour to optimise our web content and also our advertisement, if required.

The information about the use of this website saved in the Matomo cookie is not passed on. The placement of cookies can be prevented by your web browser. Some functions of our website could however be restricted by it. If you do not agree to the storage and analysis of this data from your visit, then you can revoke the subsequent storage and use at any time by a mouse-click. In this case, a so called opt-out cookie is saved in your browser, which results in Matomo not collecting any session’s data whatsoever. Caution: When you delete your cookies, this means that the op-out cookie is also deleted and must be enabled again if necessary.

11) Data transfer

In principle, your data is not transmitted to third parties, unless, we are legally obliged to do so or the data forwarding is necessary for the execution of contractual relationship or you have expressly consented in advance to the forwarding of your data.
Your data will only be passed on to our affiliated companies if they act jointly with us or on our behalf and support us, Accumulatorenwerke HOPPECKE Carl Zoellner & Sohn GmbH, in the provision of our services.

External service providers and partner companies, such as the shipping companies commissioned with the delivery receive your data only if it is necessary for processing your order. In these cases, the scope of the transmitted data is however restricted to the required minimum.
Processing of your personal data by commissioned service providers takes place within the framework of commissioned processing pursuant to Art. 28 DSGVO. These service providers only receive access to personal information that is necessary for the performance of their respective activities. The service providers are prohibited from disclosing your personal information or using it for other purposes, in particular for their own promotional purposes. Insofar as external service providers may otherwise come into contact with your personal data, we have ensured through legal, technical and organisational measures as well as regular checks that they also comply with the applicable data protection regulations.


12) Cookies

If applicable we are using cookies in order to improve our web content and to design the usage to be as optimal as possible for you, as well as for advertising purposes. Cookies are small text files that are saved on your computer upon accessing our website and enable a fresh allocation of your browser. Cookies save information such as your language setting, the duration of visit to our website or your inputs there. It thus avoids having to enter all the required data again for each use. Apart from that, cookies enable us to identify your preferences and to organise our website according to your areas of interest. Most of the browsers accept cookies automatically. If you would like to prevent the storage of cookies, you can select “do not accept cookies” in the browser settings. You can learn how this works in detail from the instructions of your browser maker. You can delete the cookies that are already saved on your computer at any time. We however point out that our web content is possibly usable only to a limited extent without cookies.

Furthermore, you will be informed about the use of cookies by a so-called cookie banner the first time you visit our website and you can decide yourself which cookies you want to agree to. Functional cookies, which are necessary for the operation of our website, will always remain in use even without your consent.

Initial provider cookies
These types of cookies are placed by the website, which the user is visiting. Only this website may read the information from these cookies.

Third party provider cookies
Cookies of third party providers are placed by organisations, who are not the operators of the website, which the user is visiting. These cookies are used, for example, by marketing companies.

Session cookies
Session cookies are temporary cookies that are stored in the internet browser of the user till the browser window is closed and the session cookies are deleted with it.

Permanent cookies
Permanent cookies are used for repeated visits and stored in the user’s browser for a certain time (generally 1 year or longer). These cookies are not deleted when the browser is closed. This type of cookie is used to reuse the preferences of a user as soon as he comes back to the site. 



13) Connection of services and third party contents

We point out at this point that third party contents (videos of YouTube, map data of Google Maps or graphics of other websites) can be implemented within this online content. A prerequisite for the use of these services is that the providers of these contents (hereinafter as “Third Party Providers”) obtain the IP address of the user. The reason for this is that the contents cannot be sent to the browser of the respective user without the IP address and subsequently it would not be possible to display the content.

We have no influence on whether and to what extent the third party providers store the IP address. If we should be informed about this, the users will be notified. 


Social Media

The social bookmarks (e.g. of Facebook, Twitter and Xing) are integrated on our website. Social bookmarks are internet bookmarks with which the users of such a service can collect links and news items. They are embedded on our website merely as links to the corresponding services. Upon clicking the embedded graphic, you are redirected to the site of the corresponding provider, i.e. only then is the user information transferred to the respective provider. You can find information about the handling of your personal data when using these websites from the respective privacy provisions of the provider.

We use the following services:

Share Buttons
In our news section we use so-called "sharing buttons" with the Shariff method.
These buttons establish direct contact between the social network and the visitor only when the latter actively clicks on the "Share" button. If the user is already logged in to a social network, Facebook, Xing and LinkedIn do so without another window. On Twitter, a pop-up window appears in which the text of the tweet can still be edited.

With the Shariff method, HOPPECKE takes the data protection interests of its visitors into account as far as is possible according to the current state of the art.

"Shariff" was developed by specialists from the computer magazine c't to provide more privacy on the net and to replace the usual "share" buttons of social networks.



Our website uses plugins of YouTube for integration and display of video contents. The provider of the video portal is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you access a website with the integrated YouTube plugin, a connection to the YouTube servers is established. YouTube thus finds out which of our websites have you accessed.

YouTube can directly allocate your surfing behaviour to your personal profile if you are directly logged in to your YouTube account. You can prevent this by first logging out.

YouTube is used for the purpose of an appealing display of our online offerings. This constitutes a legitimate interest in accordance to Article 6 section 1 lit. f of GDPR. Particulars on handling of user data can be found in the privacy statement of YouTube under:


Google Maps

Google Maps, which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA is used on this website for the purpose of displaying maps as well as drawing up routes.

By using the content, the user declares his consent to the processing of the data about him collected by Google, its representatives or third party providers. The terms of use can be found on the websites of the providers:


Use of jQuery

On this page we use Ajax and jQuery technologies. We use Ajax and jQuery technologies to increase the loading speed of our website and provide you with a better user experience. For more information, please see Google's privacy policy:

This service is provided locally on our servers and not by the Google CDN to best protect your data.


14) Google AdWords & Conversion Tracking

In order to call attention to our services, we place Google Adwords advertisements and use the Google conversion tracking in this context for the purpose of a personalised, interest and location relevant online advertisement. The option to make the IP addresses anonymous is managed in the Google Tag Manager using an internal setting that is not visible in the source of this site. This internal setting is set such that the anonymisation of the IP addresses necessitated by the Federal Data Protection Act is achieved.

The advertisements are inserted according to the search queries on the websites of Google advertising network

It is possible for us to combine our advertisements with certain search terms. With the help of cookies, we can place advertisements based on the previous visits of a user to our website. A cookie is placed on the computer of the user by Google upon clicking on an advertisement. You can also find further information on the inserted cookie technology in the notices of Google for the Website statistics and in the Privacy provisions.

With the help of this technology, Google and we as customers, receive information about the fact that a user has clicked on an advertisement and was redirected to our website. The information acquired while doing this is exclusively used for a statistical analysis for advertisement optimisation. We do not get any information with which the visitor can be personally identified. The statistics provided to us by Google include the total number of users who clicked on one of our advertisements and, if required, whether they were redirected to a page of our website furnished with a conversion tag. By means of these statistics, we can understand, for which search terms was our advertisement clicked most often and which advertisements lead to the user contacting us through the contact form.

If you do not want this, you can stop the storage of the cookie required for these technologies through, for example your browser settings. In this case, your visit does not enter in the user statistics.

In addition, you have the option to select the types of Google advertisements or disable interest based advertisements on Google through the ad settings. Alternatively, you can disable the use of cookies by third party providers by accessing the disabling assistance of the Network Advertising Initiative.

We and Google however continue to receive the statistical information of how many users visited this site and when. If you do not want to be taken in these statistics as well, you can prevent this with the help of additional programmes for your browser (for example, with the Add-on Ghostery). We use the following technologies of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). 


15) Safety instructions

We take all safety measures to save your personal data in such a way that it is accessible neither to third parties nor to the public. If you should want to get in touch with us by email, we would like to point out to you that the confidentiality of the delivered information cannot be fully guaranteed in this form of communication. We therefore recommend sending us confidential information exclusively by the crypted contact form or by postal address.



Our internet site can contain links to external websites to which this privacy statement does not extend. In spite of greatest care in the selection of links to other providers, we cannot take responsibility or liability for the contents and the data security of the websites of external providers.


17) Your rights

You can demand a confirmation from the responsible party on whether personal data concerning you is processed by us. If such a processing exists, you can request information from the responsible party about the following details:

17.1 right to information

  1. the purposes for which the personal data are processed;
  2. the categories of personal data that are processed;
  3. the recipient or the categories of recipients to whom the personal data concerning you was disclosed or is yet to be disclosed;
  4. the planned duration of storage of the personal data concerning you or, if giving specific details on this is not feasible, criteria for laying down the storage duration;
  5. the existence of a right to correction or deletion of personal data concerning you, a right to restriction of processing by the responsible party or a right to object against this processing;
  6. the existence of a right of appeal to a supervisory authority;
  7. all available information about the origin of the data if the personal data was not collected from the concerned person;
  8. the existence of an automatic decision making including profiling as per Article 22 sections 1 and 4 of GDPR and – at least in these cases – meaningful information about the involved logic as well as consequence and the intended effects of such a processing for the concerned person.

You have the right to request information about whether the personal data concerning you is transferred in a third country or to an international organisation. In this context, you can request to be informed about the suitable guaranties as per Article 46 of GDPR in connection with the transfer.


17.2. Right to correction

You have a right to correction and/or integration towards the responsible party, if the processing of personal data that concerns you is incorrect or incomplete. The responsible party has to perform the correction promptly.

17.3. Right to restriction of processing

Under the following conditions, you can request the restriction of processing of personal data concerning you:

  1. if you dispute the accuracy of the personal data concerning you for a duration, which enables the responsible party to review the accuracy of the personal data,
  2. the processing is unlawful and you decline the deletion of the personal data and instead, request the restriction of use of personal data.;
  3. the responsible party no longer needs the personal data for the purposes of processing, but you need it for the assertion, exercise or defence of legal claims, or
  4. if you have appealed against the processing as per Article 21 section 1 of GDPR and it is not yet certain whether the legitimate reasons of the responsible party outweigh your reasons.

If the processing of personal data concerning you was restricted, this data may – apart from its storage – be processed only with your consent or for assertion, exercise or defence of legal claims or for protection of rights of another natural or legal person or for reasons of important public interest of the union or a member state.

If the restriction of processing was limited following the above mentioned conditions, you will be informed by the responsible party before the restriction is lifted.


17.4. Right of deletion

a) Obligation to deletion
You may request the data controller to delete the personal data relating to you without delay and the controller is obliged to delete this data without delay if one of the following reasons appliesYou can request the responsible party to promptly delete the personal data concerning you, and the responsible party is obliged to promptly delete this data, provided one of the following factors is true:

  1. The personal data concerning you is no longer needed for the purposes for which it was collected or was processed in another way.
  2. You revoke your consent on which the processing as per Article 6 section 1 lit. a or Article 9 section 2 lit. a of GDPR was based, and there is otherwise a lack of legal basis for the processing.
  3. You appeal as per Article 21 section 1 of GDPR against the processing and there are no primary legitimate reasons for the processing, or you appeal as per Article 21 section 2 of GDPR against the processing.
  4. The personal data concerning you was unlawfully processed.
  5. The deletion of the personal data concerning you is necessary to fulfil a legal obligation according to the Union law or the law of the member states which governs the responsible party.
  6. The personal data concerning you was collected in relation to offered services of information society as per Article 8 section 1 of GDPR.

b) Information to third parties

If the responsible party has made personal data concerning you public, and he is obliged to its deletion as per Article 17 section 1 of GDPR, then he takes appropriate actions, of technical nature also, considering the available technologies and the implementation costs, to inform those responsible for data processing, who process the personal data, that you as the concerned person, have requested them to delete all links to this personal data or copies or replications of this personal data. 

c) Exceptions

The right to deletion does not exist provided the processing is required

  1. to exercise the right to free expression of opinion and information;
  2. to fulfil a legal obligation that requires the processing under the law of the union or the member states, which governs the responsible party, or to perform a task that is in public interest or occurs in exercising public authority that was delegated to the responsible party;
  3. for reasons of public interest in the field of public health as per Article 9 section 2 lit. h and i as well as Article 9 section 3 of GDPR;
  4. for purposes of archiving, scientific or historical research or statistics that are in public interest as per Article 89 section 1 of GDPR, provided the law mentioned under section a) presumably makes the attainment of the objectives of the processing impossible or seriously affects it, or
  5. for assertion, exercise or defence of legal claims. 


17.5. Right to consultation

If you have asserted the right to correction, deletion or restriction of processing towards the responsible party, it is obliged, to communicate this correction or deletion of the data or restriction of processing to all recipients to whom the personal data concerning you was disclosed, unless this turns out to be impossible or includes a disproportionate effort. You are entitled to the right towards the responsible party to be informed about these recipients.


17.6. Right to data portability

You have the right to obtain the personal data concerning you, which you have provided to the responsible party in a structured, current and machine-readable format. Apart from that, you have the right to transfer this data to another responsible party without interference from the responsible party to whom the personal data was provided, if

  1. the processing relies on consent as per Article 6 section 1 lit. a of GDPR or Article 9 section 2 lit. a of GDPR or on a contract as per Article 6 section 1 lit. b of GDPR and
  2. the processing takes place by means of automatic procedures.

While exercising this right, you further have the right to the effect that the personal data concerning you is directly transferred from one responsible party to another responsible party, provided it is technically feasible. Liberties and rights of other persons must not be affected by it.

The right to data portability does not apply for processing of personal data that is necessary for the performance of a task that is in public interest or occurs in exercising public authority that was delegated to the responsible party.


17.7. Right of objection

You have the right, for factors that arise from their special situation, to appeal at any time against the processing of the personal data concerning you, which happens based on the Article 6 section 1 lit. e or f of GDPR; this also applies for profiling based on these provisions. The responsible party no longer processes the personal data concerning you, unless it can prove compelling and legitimate reasons that outweigh your interests, rights and liberties, or the processing helps in the assertion, exercise or defence of legal claims. If the personal data concerning you is processed to run a direct advertising, you have the right to appeal at any time against the processing of the personal data concerning you for the purposes of such promotion; this also applies for the profiling, provided it is in connection with such direct advertising. If you object the processing for the purposes of direct advertising, then the personal data concerning you will no longer be processed for these purposes. You have the option, to exercise your right to objection in the context of the use of services of the information society – irrespective of the 2002/58/EC guideline – by means of automatic procedures, where technical specifications are used.


17.8. Right to revocation of declaration of consent under the data privacy law

You have the right to withdraw your declaration of consent under data privacy law at any time. The revocation of the consent does not affect the legality of the processing that has happened based on the consent until the revocation.


17.9. Automated decision in individual cases including profiling

You have the right to not be subjected to a decision exclusively based on an automated processing – including profiling, that takes legal effect with respect to you or considerably affects you in a similar manner. This does not apply when the decision

  1. is necessary for the conclusion or fulfilment of a contract between you and the responsible party,
  2. is permissible by virtue of the legislations of the union or member states, which govern the responsible party and these legislations include appropriate measures for the protection of your rights and liberties and your legitimate interests or
  3. happens with your express consent.

However, these decisions may not be based on special categories of personal data under Article 9 section 1 of GDPR, provided Article 9 section 2 lit. a or g of GDPR does not apply and appropriate measures for the protection of rights and liberties as well as your legitimate interests are taken. With respect to the cases stated in (1) and (3), the responsible party takes appropriate measures to protect the rights and liberties and your legitimate interests, to which, at least the right to obtain the intervention of a person from the responsible party, to state one’s own stand point and to contest a decision pertains.


17.10. Right of complain to a supervisory authority

Regardless of an administrative or judicial remedy otherwise, you are entitled to the right of complaining to a supervisory authority, especially in the member state of your residence, your workplace or the location of presumed infringement, if you are of the view that the processing of personal data concerning you infringes the GDPR. The supervisory authority with which the complaint was filed, informs the plaintiff about the status and the results of the complaint including the possibility of a judicial remedy according to Article 78 of GDPR.


18) External data protection officer

In case of questions on data protection, please contact our external data protection officer::

Mr. Matthias Lindner
c/o intersoft consulting services AG
Beim Strohhause 17
20097 Hamburg


19) Modifications of privacy statement:

The constant technological advancement, changes to our services or the legal position as well as other reasons can necessitate adaptations of our privacy notices. We shall announce the changes in due time on this site. Therefore, we request you to regularly keep yourself informed about the latest status. This statement is in accordance with the status of October 2021.